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“I just see everything we can achieve, if we all share the biggest stage together” - @bebe_vio 1960 Rome. All eyes are on the biggest event, where fencing is taking the big stage at The Palazzo Dei Congressi. Fast forward to 2021. Gold-winning wheelchair fencer Bebe Vio doesn’t see two worlds. Two competitions. She just sees one event with everyone on the big stage. Because sport doesn’t belong to a chosen few, it belongs to anyone who chooses to play. ⚽🎾🏀🤺💫
“I would be wasting my life if I wasn’t using my platform to change the negative perceptions around disability.” With 14 major titles, Paralympic medals, a book, radio show, music festival, and foundation all to his name, Aussie @dylanalcott isn’t just the best wheelchair tennis player in the world. He’s an absolute legend. Check out Dylan’s inspiring one-on-one with junior world champ, Ben Bartram. Link in bio.
Brilliance knows no barriers. @tatyanamcfaddenusa is proving she’s more than just a runner. When we Play New, we can’t be stopped.
“If things don’t work one way, try another. Don’t assume it’s impossible.” Gymnast @alexa.morenomx is vaulting to the top of Mexico’s most loved athlete list. When it comes to being a role-model for a new generation of girls, she sticks the landing every time.🔥
Greatness starts with a goal. @cristiano has just scored his record-breaking 110th 🇵🇹 goal, making him the top international men’s goal scorer of all time. His desire to be the greatest to play the game has continually driven him and football to new heights. This is more than just another goal scored - this is another goal achieved. What goal are you working towards every day? Big or small, let us know in the comments below.
Smooth seas don’t make good sailors ⛵ Chrisanki Flood has been sailing the chaotic seas of the Caribbean for more than half of his life. Throughout his career, he’s not only had to navigate unpredictable weather patterns, he’s had to overcome the financial and racial barriers that come with this predominantly white sport. But when the Saint Lucia native is out at sea, he’s able to relax and live his purpose. It’s this unrelenting connection to the water, as well as the support from the tight-knit group of professional sailors on the island, that give him the discipline to keep training. What sport helps you connect with nature? ✍️: @jiyapinder 📸: @nattykiii
“I want to prove the bar can always be raised higher.” Through sheer grit and singular talent, @serenawilliams has transcended every obstacle in her path. From the public courts of Compton to the grandest stages of tennis, she has overcome defeat, injury, racism, sexism, and every naysayer in between. Her resilience is what makes her truly great. Driven by an obsession to win, Serena holds a record 23 major titles and counting. She’s a legendary athlete, successful entrepreneur, and loving mother. Serena Williams continues to write her own legacy. On her own time. On her own terms.
Fear stings worse than any foil. @bebe_vio shows us all how to overcome with her continued bravery. We become bolder when we Play New.
In this tiny village in the Swiss alps, soccer reigns supreme. Would you play on the highest pitch in Europe? Tell us in the comments!
Talk about home field advantage 🏔 In a tiny village 6,200 feet high in the Swiss Alps, with one bar, one hotel, one church and a few dozen stone roofed chalets, soccer reigns supreme. With Gspon’s 500-odd residents, this alpine community is centered not around sky slopes or hiking trails, but a pitch — in fact, the highest one in Europe. At this altitude, the visiting team is often gasping for breath while the locals enjoy an unusual home advantage as the game wears on. ⚽ Where’s your favorite place to play? Tell us in the comments! 📷: @dominicnahr ✍️: Kieran Dahl
No more waiting. Let the @carririchardson_ show begin. Sha’Carri laces up her spikes this weekend at the Prefontaine Classic in Eugene, Oregon. Throw some love for her in the comments. 🎥: @rodneyluthaking 🎥: @mr_mosher
“When I step on the court, I definitely want to stand out.” @serenawilliams has been an innovator since day one. And while she was changing the world of tennis, she saw a need to change the world of design too. That’s why she partnered with us to create the Serena Williams Design Crew. By championing diverse talent from all walks of life, Serena and her ten up-and-coming design teammates can be catalysts for change. Click the link in our bio to find out more about the program.